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Niagara on the Lake, Ontario, Canada
My virtue is that I say what I think, my vice that what I think doesn't amount to much.

Friday, December 08, 2017

How Writers Build the Brand

Gold standard: Ernest Hemingway's 1951 magazine advertisement. Credit Advertisement From P. Ballantine & Sons, Newark (1951)

"In this era when most writers are expected to do everything but run the printing presses, self-promotion is so accepted that we hardly give it a second thought. And yet, whenever I have a new book about to come out, I have to shake the unpleasant sensation that there is something unseemly about my own clamor for attention. Peddling my work like a Viagra salesman still feels at odds with the high calling of literature."
More: The New York Times:

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